The Home Service Shift Podcast

We Stopped Upselling And This Is What Happened

High-margin growth in plumbing and HVAC doesn’t come from upselling alone. In this episode, we break down why cross-selling, downselling, rehash, and membership-driven strategies are the future of the home service industry.
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#ItsAboutTime #SeraSystems #HSS #BeInTheKnow

Stop Chasing Growth. Start Making Profit!

HVAC business growth doesn’t always mean profit. For plumbing companies and field service owners, real success comes from right-sizing your business — focusing on cash flow, margins, and efficiency.
In this episode, we cover:- Why growth without efficiency kills cash flow- The key metrics every owner must know (revenue per person, field-to-office ratio)- How to simplify operations and eliminate wasted time- Upgrading talent instead of just cutting staff- Smarter selling: upsells, downsells, and cross-sells- Why mid-cycle refreshes can deliver higher margins than installs
Bigger isn’t always better. The companies thriving right now are lean, efficient, and profit-focused — not stuck chasing vanity growth.
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#HomeServiceShift #HVAC #Plumbing #Electrical #FieldService #ItsAboutTime

The Gray Business Playbook — And It’s Changing Home Service Forever

Is your home service business ready for the AI revolution? Home service pros and entrepreneurs must break free from black-and-white thinking to survive in today’s economy. Billy Stevens explains how he's operated his HVAC and Plumbing business in the "grey world" for many years. 
We're diving deep into:
Why “that’s how we’ve always done it” is the most dangerous phrase in business
How AI is fundamentally changing customer search behavior
Why procrastination = extinction in the age of disruption
The secret to making your business 12-months-a-year profitable — even during a downturn
How to operate in the gray world: flexible, adaptable, and AI-ready
From economic slowdowns to AI breakthroughs, this episode is your wake-up call. It’s not just about HVAC or plumbing — it’s about how to survive and thrive in ANY service business right now.
💡 Want to future-proof your company? Start here.
#HomeServiceShift #BillyStevens #HVACBusiness #PlumbingSuccess #AIForContractors #HomeServices #BusinessMindset #ProactiveLeadership #billyGO #ItsAboutTime

Breaking the Marketing Status Quo (Your Business Will Thank You)

Everyone in the home service industry is told to follow the 70/30 rule — 70% installs, 30% service. But what if that rule is broken… and it's holding your business back?
At billyGO, we’ve flipped the model — and the results speak for themselves.
150+ referrals in one month (100% free)
Over 70% of repeat customers on memberships
Marketing costs slashed while revenue grows
Service-first systems with 60–70% gross margins
We’re breaking the old rules — and our business is thriving because of it. If you’re still chasing installs and paying $375+ per lead, this episode will challenge everything you think you know about growth in the HVAC and plumbing industry.
💥 What You’ll Learn:Why the 70/30 install/service rule is outdated
How to build a referral engine that scales
The difference between a “maintenance plan” and a true membership
How to shift from selling to educating — and build trust
The real numbers behind billyGO’s strategy
Ditch the outdated tactics. Copy what actually works. Your business will thank you.
#ServiceShift #billyGO #ItsAboutYourTime #HVACMarketing #PlumbingBusiness #HomeServices #JustGottaKnowBillyGo

Flat Rate Pricing Is An Illusion! Margin Pricing Proof That Will Boost Your Bottom Line!

Flat rate pricing has long since been a thing of the past! Margin pricing benefits, HVAC pricing strategies, plumbing profit tips, electrical contractor pricing, labor cost calculation, boost contractor profits today. Are you still relying on flat rate pricing and wondering why your profits aren’t where they should be? In this episode, Billy and Landon break down why traditional flat rate pricing is an illusion that often leaves money on the table — and how margin pricing directly ties your prices to your actual business costs and profits. Learn how you can start putting more to your bottom line today by understanding your true costs, calculating accurate labor rates, and factoring in all the time your team spends — even the parts that don’t generate revenue. No guesswork, no fluff, just real, practical steps that contractors in HVAC, plumbing, and electrical industries can implement immediately to boost profitability and build a healthier business.

Is Your Supplier A Partner or a Predator? You have Options!

"It's these tariffs" they say. Well, did you know that you don't have to take it as a plumber or HVAC business. You have options...TAKE THEM!
📩 Subscribe for more game-changing insights! https://www.youtube.com/@nobswithbillyandlandon#billygo #serasystems #itsabouttime

Why Your Plumbing & HVAC Business Bottlenecked (How To Get Flowing Again)

In this episode, we'll expose the real reasons contractors in HVAC, plumbing, and electrical industries can’t scale—and it almost always comes down to leadership failure, micromanagement, or clinging to outdated best practices.
We break down:✅ Why your team isn’t moving forward✅ The danger of “the business leading you”✅ How micromanagement kills profit and trust✅ The myth of best practices in a rapidly changing industry✅ How AI, software, and new customer behavior are rewriting the rules✅ Real strategies to fix hiring, delegation, and financial transparency✅ What it takes to lead with clarity, adapt fast, and win big
Don’t stay stuck. Get your business back and fix what’s slowing you down.
🔔 Subscribe for real talk and proven systems: https://www.youtube.com/@nobswithbillyandlandon
#ContractorLeadership #HVACBusiness #PlumbingCompanyTips #ElectricalBusinessGrowth #NoBS #BillyStevens #SeraSystems #HomeServicesSuccess #FixYourBusiness #ItsAboutTime #BeInTheKnow

Big Box Giants Are Disrupting HVAC - Here's How You Beat Them!

If you are in the plumbing business, HVAC business, electrical business, or any home service industry for that matter, #itsabouttime to perk up your ears and listen heed the call. It's time to make take things to another level, make the necessary adjustments for the future, and pull TOGETHER as an industry. This IS A GREAT EPISODE FULL of takeaway nuggets! 📩 Subscribe for more game-changing insights! https://www.youtube.com/@nobswithbillyandlandon #billygo #serasystems #itsabouttime

The AC & Plumbing Business Model That Actually Works | Time to Ditch The Old Ways!

HVAC Plumbing Profits: Stop Selling Boxes! Discover how to break free from the "box sales" mentality and unlock significantly higher margins by focusing on repairs and optimizing airflow. This video dives deep into a game-changing business model that prioritizes customer satisfaction and long-term relationships over simply selling new units. Learn how to effectively cross-promote between your plumbing and HVAC divisions to generate a consistent stream of leads and revenue. Understand the power of building a referral-based culture within your company and with your customers to reduce reliance on expensive marketing like Google.

Private Equity in Home Services: BOOM or BUST?

Is private equity the future of the home service industry, or are we seeing a wave of bankruptcies on the horizon? Join us for a candid discussion on the impact of private equity in HVAC, plumbing, and electrical businesses. We dive into whether PE is a positive force, creating opportunities for both large and independently-owned companies. Learn why understanding your business financials, systems, and management is crucial, regardless of PE involvement. Discover key insights on controlling labor costs, implementing efficient processes, and avoiding common pitfalls like poorly structured spiffs and commission plans that can kill your margins. Whether you're considering selling to PE or competing with PE-backed firms, this episode provides valuable perspectives on how to build a profitable and sustainable contracting business. 📩 Subscribe for more game-changing insights! https://www.youtube.com/@UCbyQE5W4RMFqg5UTXme4VAg #billygo #serasystems #itsabouttime